Speaker

About the speaker: 

Juhyun Andy Yi is the Head of the ASC-MSC Seaweed Program, leading the joint efforts between the Aquaculture Stewardship Council (ASC) and the Marine Stewardship Council (MSC) to advance sustainable and responsible seaweed production worldwide. He earned his M.S., during which his master’s thesis focused on the seedling process in laver (Porphyra) aquaculture, and later completed Ph.D. coursework in the same field. With over a decade of experience in sustainable seafood certification, aquaculture policy, and industry engagement, Andy has worked extensively across Asia to enhance the credibility, accessibility, and market value of certified seaweed. He has also served as a trainer and invited speaker at multiple international events, including the World Bank’s Seaweed Global Summit 2025.

Company info:

The Aquaculture Stewardship Council (ASC) and the Marine Stewardship Council (MSC) are international nonprofit organisations that set globally recognised standards for responsible aquaculture and sustainable fisheries. The ASC-MSC Seaweed Program, jointly developed by both organisations, provides a robust certification framework ensuring environmental sustainability, social responsibility, and market trust across the global seaweed supply chain.

Presentation:

This presentation will introduce the core principles and current status of the ASC-MSC Seaweed Standard, highlighting its role in improving environmental performance, traceability, and market access for seaweed producers. It will also share insights from real-world certification cases in Asia, discuss the ongoing review of the Seaweed Standard, and explore how collaborative approaches can scale sustainable and responsible seaweed production to meet global demand.